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Adwords & PPC Management

Rank for Local has proven Ad Management strategies that will deliver results.
We start with looking at your keyword groups and get you the
best targeted keywords per click cost.

Google Adwords Management

Introduction

Pay-per-click (PPC) or Cost-per-click (CPC) advertising yields instant traffic on your website by ranking you very high on internet search engines for keyword terms.
AdWords is one of the most effective digital PPC or CPC advertising vehicles because Google itself accounts for over two-thirds of global internet searches. With our AdWords management services we can help place your website in prominent views of internet searches. Google Adword campaigns help complement your other existing SEO campaigns. In truth, keen competition for quality keywords has really made PPC more integral to digital marketing strategies.

Google-branded results and ads occupy a prime place on many high volumes, 'money-keyword' searches. We combine strategies that balance a large number of high-quality keywords, combined with appearances on search engine result pages to help your campaigns be more effective and lower-cost PPC.

Building AdWords accounts from scratch is daunting, energy-sapping, and can make even capable business owners want to panic. Without gainsaying it, managing AdWords accounts is even more challenging. Using AdWords alone for AdWords management-without assistance with bidding strategy, ad copy optimization, or a proper campaign structure- can easily become a horrifying experience if you don't seek professional guidance. In many cases, the guidance may mean outsourcing the job to highly experienced internet marketers; in others, it could come from software that makes keyword searches, determine the best campaign structure, and make strategic bidding manageable.
Regardless of the options, you choose to pursue, a good AdWords management company like Rank for Local will provide the expertise and solution you need.
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Fundamentals of Google AdWords Management

-Experimentation
+Aligning Your Sales Funnel and Value Proposition
AdWords permits you to effectively target prospects at all levels on the sales funnel. For example, someone searching for "Asics Ghost size 12" conveys more intent to purchase than another person searching for "running shoes".In addition, it's important to align the value proposition (which is that thing you're willing to offer in exchange for sales or information).
+Testing Everything
A to B testing (or comparing different versions of a landing page or an ad to determine the better performer) should be continuous. Always have 2 active pieces of copy in ad groups and try new landing pages constantly so as not to stagnate your account performance.
+Adapting to The Audience
You can't pay for all clicks from everyinternet user on earth. Physical location, timing, and demographics all play significant roles in determining who you should target in digital marketing. Test new methods regularly and pair them with right messaging.
-Optimization
Structure and organization is very crucial to AdWords optimization campaigns. Without a concise account structure and well-laid strategies, improvement won't be possible. You can't build a good home on a poor foundation. It will crumble! Also, lower costs and better quality scores are only gotten from well-crafted ad groups with strategic, semantically related keywords.
+Identify the Competition
Knowing your competitors is important to winning a race. Identifying who you're up against will help you tailor the ad copy appropriately. You could get a good idea about the competition by Googling keywords or using third-party tools. Always try to stand out on SERPs in order to increase your visibility and conversions invariably.
+Manage Bids Strategically
Setting initial bids can be quite easy. Managing bids is, however, tasking. It's imperative to know how to maximize your Return-On-Investment (ROI), Quality Score as well as value proposition. You can do this just by making the appropriate bids to determine where your money is heading to and get value for it.
+Growth
+Expanding With More Platforms
After getting satisfaction from the performance of your AdWords account, you can start looking for new platforms to advertise both your products and/or services.
Facebook and Bing should be the logical next places. However, both platforms are as complex as Google AdWords. You need expert guidance in this regard to take such a great leap in a calculated way to avoid wasteful spending and generate more leads. And this may be all it takes to stay profitable and remain in business.
+Display
Even though the Search Network may be suitable for unrefined targeting, Display has become an effective means of exposing your brand to new prospects and really get them intimated by the upper echelon of the sales funnel.
With various alternatives that allow you serve ads copy across over 2 million internet sites and also Gmail inboxes, Display is now the most logical step to take after optimization.
+Leverage on Remarketing
Even if you're driving millions of traffic to your website or blog, not every single click would convert. Re-marketing will not only allow you to alter the offering, but also tailor it to the right visitors who have taken particular actions on your site. Marketing to sparking new audiences is invaluable and nurturing prospects already familiar with your brands is even better.

More Google AdWords Management Tips

For the benefit of our esteemed customers and readers, simple tips for maximizing conversions include:
-Disqualifying Leads
According to the Pareto Principle, "80% of business will come from only 20% of leads". Based on this, you can use AdWords to locate those 20% and also disqualify the remaining 80%.

Do you understand this hack?

You can do it by deploying the appropriate keywords. Let say you're marketing upscale men's shoes, running an ad for "men's shoes" won't work well because it's too generic. By opting for a keyword like "men's designer shoes", you're simply disqualifying men looking for discounts or more coming shoes right out of the gate. Your ad won't attract people who are less likely to convert.

Don't forget that you get charged for every click on your Google AdWords ad.

-Make Use of Geotargeting
Refining your PPC ads with geotargeting tools will help attract quality leads. For instance, if you're selling fishing tackle, refine your ad to appear and appeal to locals living along the coast. With a wonderful hack, you can bid negative amount for a specific region. By this, your ad won't appear to those living in the region.
-Optimize for Mobile Ads
We are in the Mobile Era. 80% or more of internet users are said to have a smartphone. Majority of those people use their phones to browse and look for what to buy. You need mobile phone ads for more effective AdWords management. Ensure that your Google AdWords ads are optimized for smartphone users.
Duplicate your "generic" campaign and optimize it for mobile phone users if possible.

Bottom line

There are still a lot more to write about Google AdWords management and PPC or CPC in general. However, the tips outlined above are useful guidelines in approaching AdWords campaigns in a wise manner. Never forget that this is a specialized aspect of digital marketing that requires professional guidance.

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